Innovation and creativity continue to be the driving force for academics in increasing the efficiency and productivity of the natural materials sector. As done by the Lecturer of the Industrial Chemical Engineering Technology Study Program (TRKI) Vocational Diponegoro University (UNDIP), namely Mohamad Endy Yulianto and his Team, who produced a prototype of the Natural Sweet Vanillin (NaS-Va) product through the Millennial Start-up Program. Endy said that Vanillin from the extract of Vanilla planifolia Andrews pods provides a delicious and pleasant taste and aroma that cannot be imitated by synthetic products from any modified process. The traditional vanillin extract production process has various weaknesses such as low vanillin yield, high energy requirements, long production processes, and high production costs. One effort that can be made to reduce production costs is to develop the process of extracting glucovanilin and hydrolyzing glucovanilin into vanillin in one stage, namely through hydrothermolysis extraction. Given the advantages of natural vanillin products which are extremely expensive and the product has been proven to be able to be produced efficiently through hydrothermolysis extraction, then through the CPPBT program, activities have been carried out aimed at establishing a start-up company that produces and commercializes natural sweet vanillin (NaS-Va) based on hydrothermolysis extraction technology, explained Endy.
Endy revealed that specifically the CPPBT program aims to: (i) establish PT. Berkah Java Aroma, (ii) perfect and prepare natural sweet vanillin products into commercial industrial products (solid and liquid natural sweet vanillin formulations, supporting process lines, product packaging and brand development), (iii) conduct market research (entry & exit barriers, supplier strength, customer strength, competitor strength, and substitute products), (iv) compile segmentation (market segmentation, area, potential number of customers, and potential product demand), (v) conduct promotions and marketing. The final result of the development of innovation in the production technology of liquid vanillin (sweet vanillin liquid) and vanillin powder (sweet vanillin powder) through the application of hydrothermolysis extraction techniques with the CPPBT-RISTEKDIKTI activity team, namely: Dr. Eng Vita Paramita, ST, MM, M.Eng, Dr. Indah Hartati. ST, MT, Prof. Dr. Ir. Eflita Yohana, ST, MT, Anggun Puspitarini Siswanto, ST, PhD. and marketing consultant Ir. Dwi Noviany Palupi, produced the following outputs: (i) establishment of PT Berkah Java Aroma, (ii) refinement of the Natural Sweet Vanillin product prototype, (iii) market research documents, (iv) market segmentation documents, and (v) promotional and marketing activities, said Endy.
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